YouTubers have to declare ads. Why doesn't anyone else?

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Tom Scott

Пре месец

Around the world, there are regulations for "influencers". Those regulations make sure that if someone is paid to endorse a product, they have to declare that payment to the people watching. But why does no-one on TV, or film, or anywhere else have to do that?
Written and performed by TOM SCOTT
Script assistant ANDREA MARKS
"Does the Spearmint Lose Its Flavor on the Bedpost Overnight" by Rose/Broom/Breuer (1924), arranged for orchestra by BENJAMIN SQUIRES
Filmed safely:
© Pad 26 Limited MMXXI
Lonnie Donegan changing Spearmint: mentioned in a lot of places, but I can't find a contemporary account.
Ray Davies flying: thekinks/status/1265203792754212864 and
BBC trademark policy:
Pitbull and Kodak: pitbull/status/16567622829080576
Pitbull and Voli: "Owned and operated by Armando Christian Perez, aka Pitbull"
Gucci on Lil Pump: no quotes, but given the lyrics and video, it's safe to say they didn't have control
YMCA reaction:,10172867
US Code Title 15:
Nikkie de Jager, One Dip Makeup Challenge:
Disclosures 101 for Social Media Influencers [PDF]:
An Influencer’s Guide to making clear that ads are ads [PDF]:
The FTC’s Endorsement Guides: What People Are Asking:
RStoolss declaration:
"Branded content pods":
Farrow and Ball:
Branson cameo:
Superman's $40,000:
Bond placement:
Lorraine Kelly's tax bill:
"Moms' conference":
SNT viewing figures:
"19 years in a row":
"Can't find any other example" of the castle being covered:
Ofcom on product placement in UK TV:
"One article on a tabloid web site":
FCC, "The FCC and Freedom of Speech":
US Bill of Rights:
First Amendment exceptions: fact-checked by legal experts, but best summarised on Wikipedia:
Commercial speech:
Communications Act 2003:
Animal Defenders International v United Kingdom:
CMA, "Social media endorsements: being transparent with your followers":
German product placement:
00:00 Intro
00:58 1. Payment and Control
05:47 2. You Have To Declare It
09:17 3. No-One Else Has To Declare It
18:03 4. We're Going To Disney World
24:47 5. The Land Of The Free
31:15 Outro

Tom Scott
Tom Scott Пре 2 месеца
"Influencers have to declare sponsorships clearly and up-front. Why doesn't that apply to any other medium?" would have been a much more accurate title, but alas, RStoolss titles have to be short and catchy!
Ken Chiu
Ken Chiu Пре 6 дана
@Harv Pot Delete ads now and ban youtube :)
Harv Pot
Harv Pot Пре 7 дана
I agree.
Ken Chiu
Ken Chiu Пре 7 дана
Ads suck, Do you agree? 1. Yep, it annoys me. 2. NO, I LOVE THEM IDIOT!
Dionysio Katehis
Dionysio Katehis Пре 8 дана
You got a problem with RStoolss it's your right to leave it.. myself as a major shareholder in Google and loving every second of it now shut up and post..
RT HJ Пре 17 дана
I am not going to watch this video. Not because it isn't good, but only because I already know the subject matter. Gave you an upvote and a comment. Hope that is enough support.
Nembly Пре минут
RStoolssrs and influencers are mainly young people and the gov't has no qualms about restricting young people.
Fred Evans
Fred Evans Пре 5 минута
do you vape? No I dabble in mouth operating fog machines
Nembly Пре 11 минута
Fantastic video. Bless you for the 30 Rock bits. By the way, I was eating a delicious snack of M&Ms chocolate candy throughout which I washed down with some Starbucks vanilla Frappuccino bottled beverage. Really satisfied those sweet-tooth cravings!
Gpendre Пре 14 минута
Dooshopo Yt
Dooshopo Yt Пре 2 сата
"There is UGGGHHHHGGGTGD* -Tom scott 2021
Ry Пре 3 сата
why do brits say advert as shorthand for advertisement instead of simply "ad"
Tomate too
Tomate too Пре 4 сата
Trench 666
Trench 666 Пре 4 сата
Is this an advert? *Actual Advert plays
ucity metalhead
ucity metalhead Пре 5 сати
The Worst sponsorship has got to be raycons i lose a bit of respect for anyone pushing that trash on fans.
JakeFennec Пре 6 сати
step one of vaping: Don't talk while vaping
lambdaguy101 Пре 8 сати
Andrew McCall
Andrew McCall Пре 8 сати
Tom Scott should start a political party called “The Fair Party”. I’d vote for it!
rautermann Пре 11 сати
I think that "everyone draws the line just below themselves" is a bit cynical and I'm not sure we have reason to believe it's not just "everyone acts just above the line they would draw".
Maike Barth
Maike Barth Пре 12 сати
why are you standing in a shirt outside when its so cold
Infernal Deadra
Infernal Deadra Пре 16 сати
I actually really appreciate that scene from Wayne's World because it was such a perfect representation of this.
Nicholas Kroeplin
Nicholas Kroeplin Пре 19 сати
16:39 what about jerry seinfeld producing seinfeld starring jerry seinfeld who plays jerry seinfeld
Danko Kapitan
Danko Kapitan Пре 19 сати
*11:46* 😂😂
Timothy Manukian
Timothy Manukian Пре 20 сати
11:46 is why you came here
kadepow11 Пре дан
Tom kinda looks like Owen Wilson...
Gustavo Suna Lyra
Gustavo Suna Lyra Пре дан
funny how breaking copyright law is on the same list as inducing suicide, pedophila and manipulating major powers
MauM / Mauro Miceli Consigli - Vivamos Mejor
MauM / Mauro Miceli Consigli - Vivamos Mejor Пре дан
Emily in Paris got awards because they flew to Paris and treated really nicely the ones in charge of the awards.
squidwardfam82 Пре дан
Big Trav
Big Trav Пре дан
Lukas Preston
Lukas Preston Пре дан
Tom: "And now, time to play 'is this an adver..." *Interrupted by an advert*
Spencer Cochran
Spencer Cochran Пре дан
Fantastic video bud
ToxicRush Пре дан
I got an ad for making ads on this video...
Vaporwave Vocap
Vaporwave Vocap Пре дан
RStoolss is not a private platform, nor are the vast majority of Corporations.
Bailey Jorgensen
Bailey Jorgensen Пре дан
Chezz Пре дан
Tyler M
Tyler M Пре дан
damn tom scott hit a fattie
Simon Shaw
Simon Shaw Пре 2 дана
For those of us who pay for a RStoolss subscription, we need a skip button for the sponsored ads.
TheBlueGamerG Пре 2 дана
11:43 You've been looking for this, right?
John Roland
John Roland Пре 2 дана
11:45 you’re welcome
ironicallyscreaming Пре 2 дана
pi Eppy
pi Eppy Пре 2 дана
im personally hurt that a british youtuber wrote "monetized" as opposed to monetised
Coby Taylor
Coby Taylor Пре 2 дана
This us gespol
Valerian Pratama
Valerian Pratama Пре 2 дана
11:48 for personal purpose
Spec Пре 2 дана
You made the mistake of coating your larynx in vegetable glycerin
FlyingHangman Пре 2 дана
I get the feeling the main reasoning behind the difference in regulations comes down to the way the content is made (RStoolss vid vs broadcast TV show or movie). RStoolss and instagram, etc are all readily available to everyone. I could make my own chanel and start reviewing products or spouting my opinion etc, but I may not get the level of following as some of the most influential channels. However, I know I cannot go out and make a blockbuster movie. So therefore, its well established that big budget productions have sponsorship from big brands. However, the influencer/online services can appear as self made, which means that its important to let the audience know when there is a difference between my self made video, and the sponsored video that has 1million views.
FlyingHangman Пре 2 дана
"Its time to play - is this an advert?" *RStoolss ad starts to play
Bread On Deck
Bread On Deck Пре 3 дана
Epic bro im dying bc of the vape segment
Harry Пре 3 дана
I love how there was a specially commissioned rendition of 'does the spearmint lose its flavour' for the outro of this video - what a legend is tom scott...
H1J Пре 3 дана
Cymes Пре 3 дана
On the topic of ads and endorsements... We've been recently seeing a massive amounts of "interviews" with Dr. Tony Fauci conducted by known RStoolssrs , yet there's no disclaimer about what inspired them to do those.
danilo kavanagh
danilo kavanagh Пре 3 дана
3:31 That kill me everytime i hear it "YYYYY.M.C.A"
Eric Schudy
Eric Schudy Пре 3 дана
brilliant. making my children watch this
The King in Yellow
The King in Yellow Пре 3 дана
Neil Young has entered the chat.
Benjamin Aptekar
Benjamin Aptekar Пре 3 дана
28:30 rich and powerful people saying it is bad to let other rich and powerful people have free speech
rudeboy Пре 4 дана
We are all (or most of us anyway) taught not to tell lies growing up. The whole world 🌍 🌎 is a lie. Government lies, Corporation’s lie, celebrities lie, sports stars lie, pharmaceutical company’s lie, banks lie and on and on. 🏴󠁧󠁢󠁥󠁮󠁧󠁿🇬🇧🇺🇸 When will WE the people stand up to all these lying bastards? Only then will BS nearly stop. Yes only nearly stop, as it’s impossible to completely stop BS. 🏴󠁧󠁢󠁥󠁮󠁧󠁿🇬🇧🇺🇸
Johns eyes George's biscuit
Johns eyes George's biscuit Пре 4 дана
For people looking 11:45 is the vape part
Eric F
Eric F Пре 4 дана
Heck yea brother
Brendan Bernales
Brendan Bernales Пре 5 дана
11:45 *BRUH .*
Fabula Chimeric
Fabula Chimeric Пре 5 дана
taling about ad 3 sec later HAVE A FUC**NG AD
Riccardo Dell'Orto
Riccardo Dell'Orto Пре 5 дана
ok, but where is the link to download "disguised gambling game"?
Beruthiel45 Пре 5 дана
I absolutely despise the term influencer and the people who do it as a career. Why anyone believes them is beyond me.
Minderz Пре 5 дана
More than entertainment, I want politicians to declare their sponsors
Hai Bai
Hai Bai Пре 5 дана
The 2.1k dislikes are the people who didn't declare their ads
Mark Tan
Mark Tan Пре 5 дана
I'd watch tom reacts. Make it real please.... 😂😂
Justin Zhao
Justin Zhao Пре 5 дана
“Is this an advert?” Ad plays
Karim Zermaini
Karim Zermaini Пре 5 дана
I got baited by the “This video is not sponsored” thumbnail just to end up watching a 15s ad. Salty.
Péter Szarvas
Péter Szarvas Пре 5 дана
I'm so glad that I'm European. We have such good laws (most of the time), a little abridging is fine by me. Democracy means you can do (or say) anything you want, until you don't hurt the rest of the society. Lying or misleading ads are certainly not right, they should declare it on TV and music as well.
Azzummar Alamsyah
Azzummar Alamsyah Пре 6 дана
waiiiit.....da thumbnail says "it's not sponsored" whaaaaaaatt
Diogo Moll G Pastro
Diogo Moll G Pastro Пре 6 дана
“Is this an advert?” AN AD ROLLS
ً Пре 6 дана
whoever built that RDA did Tom dirty lmao
Robert Koenig
Robert Koenig Пре 6 дана
What if you've been paid by company A to say something bad about company B
Jelle Kamphuis
Jelle Kamphuis Пре 6 дана
I'm surprised you forgot what seems to be the most important reason... Influencers mainly advertise to children. All those examples are either targeted towards an older audience or are family shows that you generally watch under supervision. We expect adults to understand ads, but the problem is that many influencers mainly convince children to buy something. While the current rules are far from perfect, I think this is a very important distinction to make.
Jelle Kamphuis
Jelle Kamphuis Пре 4 дана
@MyLittleDashie 7 as mentioned, I'm not arguing the current rules are perfect or fair, but I still think it's an important distinction to make. Casino Royale really isn't targeted at kids, and not of the products are things kids could buy, either because they're too expensive or because they're too young (like Heineken). This is much different from their fave influencer saying that some lipstick is their absolute fave. If all RStoolssrs were like Tom, I'm not sure if lawmakers were as eager to create strict laws, since he's clear and transparent about ads. But the truth is that a very large amount of RStoolssrs targets at a younger audience. Beauty vloggers always get sent free stuff, but kids don't know that. Same with other vloggers. When they proposed similar rules in the Netherlands, it was one of the main arguments that a lot of content is for kids. I imagine this is the same for most countries, and I'm not convinced they would've made these laws if all RStoolssrs were like Tom Scott. Again, the current system is not perfect, and not everything is targeted towards kids, but the argument is still important enough to address in this 30 minute in depth video in my opinion.
MyLittleDashie 7
MyLittleDashie 7 Пре 4 дана
A few things, these rules apply to everyone, not just influencers how have young audiences. Tom has to abide by these rules, and I doubt many kids are interested in watching 30+ minute videos on copywrite and advertising laws. The British TV laws already have an exception for kids TV, so why not the same distinction for kids entertainment online? If that really is the reason the difference in the strictness of the law exists, plenty of creators who don't have young audiences should be in the clear. Second, even if adults are expected to understand, those 30 Rock clips made it clear that advertisement and just another skit in the show are utterly indistinguishable some times. And if it really is a big deal that you not advertise to kids, why not just err on the side of caution? Children absolutely watch movies and shows not made expressly for them. 11 year old me must've watched Casino Royale a dozen times when it came out, and I always watched it on my own, the rest of my family weren't into it. It's not going to destroy all old media to have a clear message at some point during the show, or at the start of the movie, etc. saying "Oh by the way, these people gave us money", in the same way the make up youtuber Tom mentioned does. And I'm sure the adults wouldn't exactly mind either. I'm not convinced your distinction really is all that important, honestly.
Kent Slocum
Kent Slocum Пре 6 дана
RStoolss needs more of this thoughtful content and a lot less of just about everything else.
Jonathon Cowley-Thom
Jonathon Cowley-Thom Пре 6 дана
One of the most egregious offender is newspapers - particularly the smaller "local" newspapers (that are not local at all and are all owned by the same three big companies). it feels like half of what I see nowadays is churnalism - that is, journalism by press release. Every time you read a dumb story saying something like "scientists discover your kitchen counters are crawling with germs", Dettol paid for that story.
Kate Altman
Kate Altman Пре 6 дана
Where’s the link to buy The Ring Doorbell? I think I need that.
patrick van dam
patrick van dam Пре 6 дана
Great explanation, love your video's Tom!
Walter Burton
Walter Burton Пре 7 дана
Gavin The Crafter
Gavin The Crafter Пре 5 дана
Rabbet Пре 7 дана
Its been over a year since i quit nicotine. You have reminded me of it's existence and I now crave the brain tingle again.
Bob's Brain
Bob's Brain Пре 3 дана
Personally, seeing Tom cough up a whole ass lung from a nicotine-free vape is enough to convince me to never smoke again, but you do you
Jacob Thomas
Jacob Thomas Пре 7 дана
i got an advert for native advertising before the video
AcidSeth Пре 7 дана
Nice Seth Rogan impression
LilacDoe Пре 7 дана
Like I'm free to say America is not free. Considering we have 25% of the world's prisoners, and in some states they're required to work without pay, we have the world's largest slave population. That isn't freedom, or if it is, I'd rather be somewhere that isn't so "free".
Varney Parker
Varney Parker Пре 7 дана
You are probably here for 11:45 lmao
Ellass Пре 7 дана
Thank you sir
Captive Пре 7 дана
Im happy to have those regulations
Ken Chiu
Ken Chiu Пре 7 дана
Ads suck, do you agree? 1. yes they annoy me! >:( 2. Nope idiots
Ken Chiu
Ken Chiu Пре 7 дана
Delete ads to get free budget or Commit Tax fraud! (Do not Ban me)
Onebeets 1
Onebeets 1 Пре 8 дана
sees thumbnail* *clicks immediately*
kim Пре 8 дана
Asbestos land, it's 100% safe that you will get not not get cancer
Chase Mathwin
Chase Mathwin Пре 8 дана
Damn hearing tom say tic tok really shook me to my core
Lordlouckster Пре 8 дана
13:02 That "yes" is in wrong color! It should be green.
Ethan Forsyth
Ethan Forsyth Пре 8 дана
Hol up YMCA was and maybe still is real
A & M H
A & M H Пре 8 дана
Dang UK with the BBC tyranny back in the day.
Scruncle Ham
Scruncle Ham Пре 8 дана
11:52 Tom learns the hard way why you shouldn’t try to be a human fog machine
Matthew morrisdon
Matthew morrisdon Пре 8 дана
Why is it that is a negative connotation to a company the show or film has to change company's name to be slightly different? Like McDo's.
Kenjiiscool Пре 9 дана
Never thought I would hear Gucci gang, Ymca and Tom scott in the same video
Wynge Пре 9 дана
11:45 that made me burst out laughing
Thalia Shearn
Thalia Shearn Пре 9 дана
"with thanks to evan edinger" I KNEW that was his bedroom background!
Burak Alparslan Kaya
Burak Alparslan Kaya Пре 9 дана
In "Is this an advert" I got every single one wrong.
Thuong Vo
Thuong Vo Пре 9 дана
Let's play: is this an advert? Immediately after: a RStoolss ad.
RJCUN Пре 10 дана
You didn't have to torture yourself with a vape machine for our entertainment
Ashot Mansuryan
Ashot Mansuryan Пре 10 дана
You have failed Tom.
teh badger
teh badger Пре 11 дана
today on bbc radio "GUCCI, PRADA, ANYTHING DESIGNER"
HayT Пре 11 дана
8:34 What if were to say smth like "Hey, i'm using this cream, and it's great but i hate it". Would that be neutral enough to not be considered an advert?
Mika Kuusela
Mika Kuusela Пре 11 дана
It would be even more great to have doctors be mandated to disclose which pharmaceutical companies have bought them free lunches and business trips to "educational events".
RapidFireRocket Пре 11 дана
Moral of the story; Tom Scott isn't real.
If u like this comment u will be lucky
CONCINNITY uk Пре 11 дана
Great vid! And only one minute in! 😂
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